Both are built for Australian buyer's agents rather than adapted from a general CRM, so this is a genuine like-for-like comparison. The real difference is scope: Open BA is a focused, lightweight workflow tool, and AgentHub 360 is an end-to-end platform that also carries research and compliance. Figures below are as published on each provider's own site and were last reviewed in August 2026.
Year-one cost
| Platform | 12 months of subscription |
|---|---|
| Open BA | $1,548 (Essentials, $129/mo, capped at 10 active briefs) or $3,588 per seat (Business, $299/mo) |
| AgentHub 360 | $2,988 + GST ($249 + GST/mo), no setup fee |
Open BA Essentials is the cheapest year-one cost of any dedicated buyer's-agent platform in Australia. Add a separate htAG subscription for property analytics and a separate AML/KYC tool, and the comparison narrows considerably. On the Business tier at $299 per seat, AgentHub 360 is $600 a year cheaper per seat before either of those add-ons.
Open BA vs AgentHub 360, side by side
| Feature | Open BA | AgentHub 360 |
|---|---|---|
| Entry price | $129/mo (Essentials, up to 10 active briefs) | $249 + GST/mo (Solo, unlimited briefs) |
| Team pricing | $299/mo per seat (Business) | $499 + GST/mo for 3 seats |
| Free trial | 7 days | 14 days |
| Built for buyer's agents | Yes | Yes |
| Inspection reports | Yes, a standout feature | Property reports and client-ready due-diligence summaries |
| AML/CTF and KYC | Not built in | Built in: IDV from $10, business verification, source of funds, SMR and TTR preparation |
| Property data and analytics | Via a separate htAG subscription | Inbuilt pipelines, property-level, no separate subscription |
| Automated due diligence | Partial | Bushfire, flood, heritage, zoning, schools, traffic, noise, across all states |
| Off-market email parsing | Not published | Forward an email, get a structured listing with due diligence |
| Buyer portal | Yes | BuyerHub, free, branded, with its own buyer app |
| Commercial property | Not published | Commercial listings for sale, lease and sold, with due diligence on each |
| Mobile app for agents | No, web only | Yes, native app |
| Chrome extension | Yes | Yes, with extended due diligence |
| Xero invoicing | No | Yes |
| Setup fee | None published | None |
Where Open BA is stronger
- Lowest entry price in the category. At $129/month, Essentials is cheaper than anything else built for Australian buyer's agents. If budget is the binding constraint, that matters more than any feature list.
- Inspection reports. Take notes at an inspection and get a presentable property review in about two minutes. This is the feature their customers talk about, and it is genuinely good.
- Public social proof. Ten or more named testimonials with specific outcomes. We are newer and have fewer public reviews.
- Fast to start. A 7-day trial and a light footprint. There is less to configure because there is less in the product.
Where AgentHub 360 is stronger
- AML/CTF is built in, not bolted on. Tranche 2 obligations attached on 1 July 2026. AgentHub 360 covers identity verification from $10 a check, business verification, source-of-funds checks, and AUSTRAC-ready SMR and TTR preparation. Open BA does not include AML/KYC, so that is a separate subscription and a separate workflow.
- Research and analytics without a second subscription. Open BA leans on a separate htAG integration for property data. AgentHub 360 runs its own data pipelines, with analytics at individual-property level and a 5,000+ suburb database included.
- Due diligence automated from real government data. Bushfire, flood, heritage, zoning, census and overlay layers across every Australian state and territory, compiled into client-ready reports. Open BA's due-diligence coverage is partial.
- Off-market email parsing. Forward a selling agent's email and get a structured listing, scored against every active brief, in under a minute.
- A native mobile app. Open BA is web only. AgentHub 360 has a native app for agents plus a separate buyer app inside the BuyerHub portal.
- Unlimited briefs at the entry tier. Open BA Essentials caps you at 10 active buyer briefs. AgentHub 360 Solo does not cap briefs.
How to choose
Choose Open BA if: Choose Open BA if inspection reports are the core of how you work, you want the lowest possible monthly cost, you can operate within 10 active briefs, and you are comfortable running AML/KYC and property research as separate subscriptions.
Choose AgentHub 360 if: Choose AgentHub 360 if you want AML/CTF compliance, property research and automated due diligence inside the same system as your CRM, you process a lot of off-market email, you want a native mobile app and a free branded buyer portal, or you are managing a team and need unlimited briefs.
Open BA vs AgentHub 360: common questions
Is Open BA cheaper than AgentHub 360?
Yes on the entry tier. Open BA Essentials is $129/month against AgentHub 360 Solo at $249 + GST/month. Essentials caps you at 10 active buyer briefs and does not include AML/CTF, and Open BA uses a separate htAG subscription for property analytics, so a like-for-like stack narrows the gap. On Open BA's Business tier at $299 per seat, AgentHub 360 is cheaper.
Does Open BA have AML/CTF compliance for Tranche 2?
Open BA does not publish built-in AML/CTF or KYC compliance, so you would run a separate tool for identity verification, source-of-funds checks and AUSTRAC reporting. AgentHub 360 includes all of it, with IDV from $10 per check and no separate AML subscription.
Does Open BA have a mobile app?
No. Open BA is web only, as is BA-ICON. AgentHub 360 has a native mobile app for agents, plus a separate buyer-facing app in the BuyerHub portal.
Can I migrate from Open BA to AgentHub 360?
Yes. There is no setup fee, and data migration from another CRM or a spreadsheet is done for you free during the 14-day trial.
Which has better property research, Open BA or AgentHub 360?
AgentHub 360 includes property research in the subscription: inbuilt data pipelines at individual-property level, a 5,000+ suburb database, and automated due diligence across all Australian states. Open BA relies on a separate htAG subscription for property data and analytics.
Sources and disclosures
Open BA pricing and features below are as published on their own site and were last reviewed on 22 August 2026. Pricing changes, so verify current details directly with the provider before deciding. Full disclosure: we built AgentHub 360.
- Open BA pricing (Essentials and Business tiers): openba.com.au/pricing
- Open BA htAG data integration and product positioning: openba.com.au/
- AgentHub 360 full comparison across all platforms: /compare