If you're a buyer's agent in Australia looking for software to run your business, you'll come across two kinds of tool. There are platforms built specifically for buyer's agents (BA-ICON, Open BA, Clientflow and AgentHub 360), and there are general-purpose CRMs that some agents adapt to the job (Zoho and Monday). This is an honest, buyer's-agent-specific comparison of all six, so you can see which features are native and which need extra tools bolted on.
We built AgentHub 360, so we're transparent about our bias, but we've done our best to represent each platform fairly. Competitor pricing and features are as published on each provider's own site and were last reviewed in August 2026. Pricing changes and general CRMs are priced per user across several tiers, so verify current details directly with each provider. See Sources below.
Head-to-head comparisons
If you are weighing up one specific platform, these go deeper on pricing, features and where each one genuinely beats us:
- BA-ICON vs AgentHub 360 - pricing, AML per-check cost, REI Forms and setup fees
- Open BA vs AgentHub 360 - entry price, inspection reports, briefs cap and AML
- Clientflow vs AgentHub 360 - unlimited seats, property research and buyer portal
The Quick Summary
| BA-ICON | Open BA | Clientflow | Zoho CRM | Monday | AgentHub 360 | |
|---|---|---|---|---|---|---|
| Built for buyer's agents | Yes | Yes | Yes | No (general CRM) | No (general CRM) | Yes |
| Starting price | $250 + GST/mo (Solo) | $129/mo (Solo) | $345 inc GST/mo (unlimited users) | Per-user tiers (check vendor) | Per-user tiers (check vendor) | $249 + GST/mo (Solo) |
| Free trial | No (demo required) | 7 days | Not published | Yes | Yes | 14 days |
| Mobile app | No | No | Not published | Yes | Yes | Yes (iOS + Android) |
| Due diligence automation | Via integrations (add-on) | Partial | No (works alongside separate research tools) | No | No | Yes (deep, included) |
| Chrome extension | Yes (listing import) | Yes (extended, with due diligence) | Not published | No | No | Yes (extended, with due diligence) |
| Commercial property | Imports RealCommercial listings | Not published | Not published | No | No | Commercial listings (for sale, lease, sold) with due diligence on each |
| AML / CTF built in | Yes (full AML/CTF, $25 per client check) | No | Yes (due-diligence task workflows, no IDV pricing published) | No | No | Yes (full AML/CTF, from $10 per IDV check) |
BA-ICON: The Established Player
Pricing: $250 + GST/month for a solo operator, reduced from $350 + GST in August 2026. On top of the subscription there are two one-off fees: $495 to set up the AML/CTF product, and an initial system setup fee for full system setup, integration and customisation of your client brief templates and listing website pages, whose amount is not published, so you have to ask the vendor. Multi-user tiers are "enquire for pricing" for 2 to 8 users and 9 to 16 users (as published on icon.com.au, see Sources). Property data, analytics and due diligence are not native. They come through integrations, principally Stash, which is wired deeply enough to search from the deal record and push chosen comparables into the client portal, plus other third-party research tools. Most are separate subscriptions, so the real cost is the BA-ICON plan plus those external tools.
What BA-ICON does well
- Integrations are the standout. REI Forms, DocuSign, and Xero integration for contracts, e-signatures, and invoicing.
- Built-in AML/CTF compliance. BA-ICON builds AML/CTF into the CRM, from AUSTRAC enrolment through to client verification.
- Pre-populated selling agent lists by suburb save time building your network database.
- Client portal with two-way communication for property ratings and feedback.
- Custom workflows let you rename pipeline stages to match your process.
Where BA-ICON falls short
- No free trial. You can't try it without booking a demo and going through a sales process.
- No mobile app. Web-only.
- Two setup fees before you start. The subscription is now competitive at $250 + GST/month, but AML setup is $495 and the initial system setup fee is not published, so year one costs more than the monthly price suggests.
- Property data and due diligence need separate tools. Relies on third-party integrations for property data, analytics and due diligence, principally Stash plus other research tools, rather than built-in data pipelines. Those are separate subscriptions on top of the plan.
Best for: Established agencies that rely on REI Forms, DocuSign, and Xero integrations.
Open BA: The Lightweight Challenger
Pricing: $129/month (Essentials, up to 10 active buyer briefs) or $299/month (Business, per seat, unlimited briefs); 7-day free trial.
What Open BA does well
- Inspection reports. Take notes at an inspection and get a professional property review in under 2 minutes.
- Strong social proof. 10+ named testimonials with specific outcomes.
- Low entry price with a 7-day free trial.
- Chrome extension for property sourcing directly from the browser.
Where Open BA falls short
- No mobile app. Web-only, like BA-ICON.
- No email-to-listing parsing. If off-market email processing is your biggest time sink, this gap matters.
- No built-in AML/CTF compliance. You would need a separate tool for KYC and AML obligations.
- Shallower due diligence. Doesn't provide depth of automated checks (bushfire, flood, heritage, zoning, schools, traffic, noise).
- Property analytics needs a separate tool. Leans on a separate htAG integration for property data and analytics, rather than built-in data pipelines.
Best for: Solo agents who want inspection reports and outreach automation at an affordable price.
Clientflow: The Unlimited-Seat Option
Pricing: $345/month inc GST (about $314 + GST) on a single plan, with every feature included and unlimited users, contacts, pipelines and automations. No per-seat charges and no setup fee (as published on clientflow.com.au, see Sources).
What Clientflow does well
- Unlimited users on one price. The only platform here that does not charge per seat, which makes the per-head cost fall as the agency grows.
- Client acquisition built in. Positions lead generation, nurture and conversion alongside the buy-side workflow, rather than assuming referrals.
- AML/CTF workflow support. Customer due-diligence task workflows, identity document collection against the contact record, and compliance checkpoints in the deal pipeline.
- No setup fee. Like AgentHub 360, and unlike BA-ICON.
Where Clientflow falls short
- No property research data. Clientflow states it works alongside the property-research and data tools buyer's agents already use, so suburb research, comparables and analytics are a separate subscription.
- No automated due diligence. No bushfire, flood, heritage or zoning checks, so location-intelligence work stays manual or lives in another tool.
- No buyer-facing client portal published. Buyers do not get a branded login to track their own journey.
- Identity verification pricing not published. The AML workflow covers document collection and task management; per-check IDV pricing is not listed.
- No mobile app or free trial published.
Best for: Larger teams who want unlimited seats on a flat price and already pay for their property research stack separately.
Zoho CRM: The Configurable General CRM
Pricing: Per-user, tiered plans; check current pricing with Zoho. Zoho CRM is a general-purpose CRM used across many industries, not a buyer's-agent tool, so buyer-agent workflows have to be configured and bolted together yourself.
What Zoho does well
- Highly configurable pipelines, automation and reporting.
- Large integration marketplace plus the wider Zoho suite (Campaigns, Forms, Sign, Books).
- Mobile apps for iOS and Android.
- Low per-user entry price if you're willing to configure it yourself.
Where Zoho falls short for buyer's agents
- Not built for buyer's agents. No off-market email-to-listing, no property due diligence, no suburb research, no buyer briefs out of the box.
- No real-estate AML/CTF compliance (KYC, source of funds, SMR/TTR) built in.
- No buyer-facing property portal. You would build and maintain a custom setup and add separate property research tools on top.
Best for: Teams that already run Zoho across a broader business and are willing to build the buyer-agent workflow themselves.
Monday: The Work-OS You Adapt
Pricing: Per-user, tiered plans; check current pricing with monday.com. Monday is a general work-management and CRM platform, not a buyer's-agent tool.
What Monday does well
- Flexible boards, pipelines and automations you can shape to almost any process.
- Clean interface with strong collaboration and mobile apps.
- Forms and dashboards built in.
Where Monday falls short for buyer's agents
- Not built for buyer's agents. No off-market parsing, property due diligence, suburb research or buyer briefs.
- No real-estate AML/CTF compliance built in.
- Marketing and property data need separate tools or third-party integrations.
Best for: Teams that want a highly flexible board-based tool and will build the buyer-agent workflow and research stack around it.
AgentHub 360: The Premium All-in-One CRM for Buyer's Agents
Best for: Small-to-medium buyer's agencies that want one premium platform instead of a stack of separate tools. AgentHub 360 is a premium all-in-one CRM built specifically for Australian buyer's agents, with a native mobile app for iOS and Android, that automates due diligence using real data from inbuilt location intelligence (bushfire, flood, heritage, zoning and census insights across all Australian states and territories), prepares client-ready reporting, and runs pipeline management, off-market workflows, property matching and automated client journeys. Buyers log in to a branded client portal to track their property journey in real time.
Pricing: From $249 + GST/mo (Solo) or $499 + GST/mo (Buyer Agency, 3 seats), plus from $10 per KYC IDV check. No setup fee. Data Intelligence, Listings, BuyerHub and the Marketing Hub are all included at no extra charge.
Full disclosure: we built AgentHub 360.
What AgentHub 360 does well
- All-in-one CRM with a native mobile app. Run your whole agency (leads, buyer briefs, deals, properties and clients) from one platform, on desktop or the native iOS and Android app, instead of stitching a CRM, a research tool and a client portal together.
- Off-market email parsing. Forward an email, get a structured listing with due diligence in under 60 seconds - a standout among buyer's-agent tools.
- Due diligence depth, automated from real data. Inbuilt location intelligence runs automatic checks for bushfire, flood, heritage, zoning, schools, traffic, noise, and public housing proximity, with data insights across all Australian states and territories, and compiles them into client-ready reports.
- Inbuilt data pipelines, focused on the property. Where CoreLogic, Stash and htAG lead on suburb-level signals, AgentHub 360's analytics go deeper at the individual property level, interpreted directly for the buy or no-buy decision, with no separate analytics subscription.
- Native mobile app for iOS and Android - manage deals, properties, and briefs from the field.
- Match scoring - properties scored out of 100 against each buyer brief.
- 25-step deal checklist from offer acceptance through to settlement.
- Company-level analytics - total deal value, per-agent performance, pipeline health.
- 5,000+ suburb research database with a built-in research assistant.
- Marketing automation built in - email & SMS campaigns, lead forms, sales pipeline, and journey automation in one workspace.
- Xero invoicing integration - automated retainer and success-fee invoices pushed to Xero per-company.
- BuyerHub buyer portal, included free. Branded buyer-facing portal with its own buyer mobile app, where buyers log in and track their property journey in real time: shortlist, briefs, and reports. No per-client charge.
- Quick Links property showcase. Share a shortlisted property with a client in one tap, complete with cashflow projections and comparable sales, no client login required.
- Chrome extension with extended due diligence. Shortlist and run extended due-diligence checks on REA and Domain listings straight from the browser, included in your subscription at no extra cost.
- Built-in AML/CTF compliance, end to end. KYC identity verification (from $10 per IDV check), business verification, source-of-funds checks, and AUSTRAC-ready Suspicious Matter Report (SMR) and Threshold Transaction Report (TTR) preparation: the platform flags matters and generates the reports for you to lodge through AUSTRAC Online (SMR within 3 business days, TTR within 10), the way standalone AML tools such as easyAML and PEXA Clear work. Plus annual compliance workflows and 7-year record-keeping. Tranche 2 / AUSTRAC ready, with no separate AML subscription.
- Everything included. Data Intelligence, Listings, BuyerHub and the Marketing Hub are all included at no extra charge, on verified data.
- No setup fee, free data migration. Unlike platforms that charge a one-time setup fee, AgentHub 360 has zero setup cost. Switching from Zoho, Monday, HubSpot or a spreadsheet? We migrate your data for you, free, during your 14-day trial.
- Used by 100+ buyer's agents across Australia. Adoption is growing, and Data Intelligence, Listings, BuyerHub and the Marketing Hub are included for every one of them at no extra charge.
Where AgentHub 360 falls short
- No REI Forms integration yet. On the roadmap.
- A smaller install base than the incumbent. We are used by 100+ buyer's agents; BA-ICON states it powers 500+. We are newer and still building our public testimonial base.
Best for: Agents who process lots of off-market emails, need deep due diligence automation, want a mobile app, run an agency needing company-level analytics, or want marketing automation and Xero invoicing without buying separate tools.
Pricing and total cost of ownership
AgentHub 360 uses transparent fixed tiers and bundles the data, buyer portal and marketing tools into the subscription. With BA-ICON and Open BA, factor in the paid partner add-ons their property data, analytics and due diligence depend on. Zoho and Monday are priced per user and need separate property research and compliance tools on top.
Year-one cost: solo buyer's agent
Twelve months of subscription at each provider's published solo or entry rate, calculated on 10 August 2026. One-off setup fees are shown separately because they are not recurring. Usage-based fees such as identity verification are excluded, because they depend on how many clients you onboard. Every figure below is as published on the provider's own site, and each is linked under Sources.
| Platform | 12 months of subscription | One-off setup fee | What the subscription includes |
|---|---|---|---|
| AgentHub 360 | $2,988 + GST ($249 + GST/mo) | $0 | CRM, inbuilt data intelligence, location intelligence and due diligence, 5,000+ suburb database, BuyerHub client portal, Marketing Hub, AML/CTF tooling, native iOS app. Free data migration during the trial. Only usage fee is IDV, from $10 per check. |
| BA-ICON | $3,000 + GST ($250 + GST/mo) | $495 AML setup, plus an initial system setup fee (ask vendor) | CRM, client portal, REI Forms, DocuSign and Xero integrations, built-in AML/CTF. Property data, analytics and due diligence come via separate paid tools. AML screening and ID verification billed at $25 per client check. Team tiers are "enquire for pricing" for 2-8 and 9-16 users. |
| Clientflow | $4,140 inc GST ($345 inc GST/mo, about $3,764 + GST) | $0 | CRM with unlimited users, contacts, pipelines and automations, plus AML/CTF due-diligence task workflows. No property research data and no buyer portal; designed to sit alongside separate research tools. |
| Open BA | $1,548 ($129/mo Essentials, up to 10 active briefs) or $3,588 per seat ($299/mo Business) | None published | Buyer-agent workflow, inspection reports, Chrome extension. Property data and analytics via a separate htAG subscription. No built-in AML/CTF. |
| Stash for Buyers Agents | $3,000 + GST ($250 + GST/mo with the published StashBA50 coupon, 50% off the $499 + GST list rate) | None published | Property research platform rather than a CRM: branded reports and multiple logins. No buyer-agent pipeline, off-market email parsing or AML/CTF. 14-day trial. |
| Zoho CRM / Monday | Per-user tiers; check vendor | None published | General-purpose CRMs. Add the cost of separate property research, due diligence and AML/CTF tools to reach a comparable stack. |
On subscription alone, AgentHub 360 and BA-ICON are now within $12 a year of each other ($2,988 + GST against $3,000 + GST), after BA-ICON cut its solo plan from $350 to $250 + GST in August 2026. The cost difference has moved off the monthly line and into the fees around it. BA-ICON adds a $495 AML setup fee, an initial system setup fee it does not publish, and $25 per client check; AgentHub 360 has no setup fee of any kind and charges from $10 per check. A solo agent verifying 40 clients in a year pays about $4,495 + GST on BA-ICON, before the unpublished setup fee, against $3,388 + GST on AgentHub 360. Open BA's Essentials tier is the cheapest entry point of any dedicated buyer's-agent platform, but it caps active briefs at 10, has no built-in AML/CTF, and relies on a separate htAG subscription for property data. Clientflow is the only option with unlimited users, which makes it competitive for larger teams, but it carries no property research data or buyer portal. Stash is a research platform rather than a CRM, so it is usually bought in addition to a CRM rather than instead of one.
Year-one cost: a three-agent agency
Seat count changes the answer completely, and the platform that looks cheapest for a solo operator is not the one that looks cheapest for a team. Same calculation, three agents.
| Platform | 12 months, 3 agents | How seats are priced | What the team gets |
|---|---|---|---|
| AgentHub 360 | $5,988 + GST | $499 + GST/mo for 3 seats | Full platform for every agent. Role-based access across 13 areas of the CRM, per-agent reporting, and custom workflows built for your agency. |
| Clientflow | $4,140 inc GST | Flat, unlimited users | Cheapest per seat and it keeps getting cheaper as you grow. No property research data, no automated due diligence, no published buyer portal or permissions model. |
| Open BA | $10,764 | $299/mo per seat (Business) | Per-seat pricing scales linearly, so three agents cost three times one. No built-in AML/CTF; analytics via a separate htAG subscription. |
| BA-ICON | Not published | "Enquire for pricing" | Team tiers are quoted rather than listed, so a like-for-like comparison is not possible from public information. Published tiers cover 2-8 users and 9-16 users. Solo is $250 + GST/mo plus a $495 AML setup fee and an initial system setup fee (ask vendor). |
Two things flip at team size. AgentHub 360 is $4,776 a year cheaper than Open BAonce you have three agents, because Open BA charges per seat and we do not. And Clientflow becomes the cheapest line item, because unlimited seats on a flat price is genuinely hard to beat on price alone. What Clientflow does not carry is the property research, due diligence, buyer portal or access control an agency needs, so the honest comparison is its subscription plus whatever you buy to fill those gaps.
Past roughly five or six agents, flat unlimited-seat pricing wins on subscription cost against any per-seat model including ours. If headcount is the only variable that matters to you, that is the deciding factor and we would rather say so.
| Plan / cost | BA-ICON | Open BA | Zoho CRM | Monday | AgentHub 360 |
|---|---|---|---|---|---|
| Solo / entry plan | $250 + GST/mo | $129/mo (Essentials) | Per-user tiers (check vendor) | Per-user tiers (check vendor) | $249 + GST/mo (Solo) |
| Team / agency plan | Enquire for pricing | $299/mo per seat (Business) | Per-user tiers (check vendor) | Per-user tiers (check vendor) | $499 + GST/mo (3 seats) |
| One-time setup fee | Yes | No | No | No | No (free data migration) |
| Free trial | No (demo required) | 7 days | Yes | Yes | 14 days |
| Required paid partner add-ons | Stash and PriceFinder for property data and research, mostly separate subscriptions | htAG, for property data and analytics (separate subscription) | Marketplace add-ons for property data and research | Marketplace add-ons for property data and research | None. Data Intelligence, Listings, BuyerHub and the Marketing Hub are included |
| Usage-based add-on | $25 per client check (AML screening + ID verification) | None published | Per-user seats | Per-user seats | From $10 per KYC IDV check |
The takeaway on cost: BA-ICON now matches AgentHub 360 almost exactly on the monthly line ($250 + GST against $249 + GST), so the difference is everything around it. BA-ICON charges $495 to set up AML plus an initial system setup fee it does not publish, its research, analytics and due diligence run on separate paid third-party tools on top, and its AML and ID verification are billed at $25 per client check. Zoho and Monday look cheap per user but aren't built for buyer's agents, so the real cost is the seats plus the separate research and compliance tools you bolt on. AgentHub 360 bundles inbuilt data intelligence, the buyer portal and marketing tools into the subscription from $249 + GST/month, with the only usage fee being identity verification (IDV) checks from $10 each.
Feature-by-Feature Comparison
| Feature | BA-ICON | Open BA | Clientflow | Zoho CRM | Monday | AgentHub 360 |
|---|---|---|---|---|---|---|
| Automated due diligence | Via integrations (add-on) | Partial | No | No | No | Yes (deep, included) |
| Mobile app (agent) | No | No | Not published | Yes | Yes | Yes (iOS + Android) |
| Buyer portal | Yes | Yes | Not published | No (not buyer-specific) | No (not buyer-specific) | Yes (BuyerHub, free + buyer mobile app) |
| Chrome extension | Yes (listing import) | Yes (extended, with due diligence) | Not published | No | No | Yes (extended due diligence) |
| AML / KYC compliance built in | Yes (full AML/CTF, $25 per client check) | No | Yes (due-diligence workflows; IDV pricing not published) | No | No | Yes (full AML/CTF, from $10 per IDV check) |
| AUSTRAC-ready AML reports (SMR / TTR) | Yes | No | Not published | No | No | Yes |
| Business & source-of-funds verification | Yes | No | Not published | No | No | Yes |
| Quick Links showcase (cashflow + comparables) | No | No | No | No | No | Yes |
| Email & SMS campaigns | Basic (templates) | Limited | Yes (lead nurture built in) | Yes (add-on) | Limited | Yes |
| Sales pipeline + journey automation | Workflow only | Limited | Yes (unlimited automations) | Yes | Yes | Yes |
| Lead forms (drag-and-drop builder) | No | No | Yes | Yes | Yes | Yes |
| Xero invoicing integration | Yes | No | Not published | Via integration | Via integration | Yes |
| Deal management | Yes | Unknown | Yes | Yes (generic) | Yes (generic) | Yes (25-step checklist) |
| Commercial listings | Imports from RealCommercial | Not published | Not published | No | No | Yes: for sale, for lease and sold, by suburb |
| Commercial due diligence | Via third-party tools | No | No | No | No | Yes: zoning codes, flood, bushfire, heritage and easements on the listing |
| Commercial reporting | Via third-party tools | No | No | No | No | Same client-ready due-diligence summary as residential |
| Suburb research database | Via integrations (add-on) | No | No (uses separate research tools) | No | No | Yes (5,000+, included) |
| Property analytics / data pipelines | Via integrations (Stash + bookmarks) | Via htAG integration | No (uses separate research tools) | No | No | Inbuilt, property-level |
| REI Forms / DocuSign | Yes | No | Not published | DocuSign via integration | DocuSign via integration | No (planned) |
| Role-based access control | Custom workflows (rename pipeline stages); permissions model not published | Not published | Not published | Yes (generic CRM roles) | Yes (generic) | 6 roles x 13 areas of the CRM, each set to none / view / manage, edited in Settings |
| Hide deal $ values from selected roles | Not published | Not published | Not published | Via custom field permissions | Via custom field permissions | Yes, a separate permission from deal access |
| Per-record access (own clients only) | Not published | Not published | Not published | Via record ownership rules | Via board permissions | Yes, scoped to the buyers an agent owns or is on the support team for |
| Agency reporting | Via integrations | Not published | Not published | Yes (generic) | Yes (generic) | Leads to buyers to settled funnel, conversion rates, per-agent performance |
| Custom workflows per agency | Rename pipeline stages | Not published | Unlimited automations | Highly configurable, build it yourself | Highly configurable, build it yourself | Built for your agency as part of onboarding |
| Seats included | Seat-based (team pricing on enquiry) | Per seat ($299 Business) | Unlimited users | Per user | Per user | 1 (Solo) or 3 (Buyer Agency) |
| Setup fee | Yes (one-time) | No | No | No | No | No |
| Free data migration (Zoho / Monday / HubSpot) | No | No | Not published | n/a | n/a | Yes (during trial) |
Quick answers
Short, direct answers to the questions buyer's agents ask most when comparing these platforms. All figures are as published by each provider and were last reviewed in August 2026.
Which buyer's agent CRM is cheapest in Australia?
Open BA has the lowest entry price at $129/month for its Essentials tier, but that tier caps you at 10 active buyer briefs and has no built-in AML/CTF. Among platforms that include property research, due diligence and AML in the subscription, AgentHub 360 is the cheapest at $249 + GST/month. On headline monthly price the dedicated platforms now sit close together: BA-ICON is $250 + GST, Clientflow is $345 inc GST (about $314 + GST) for unlimited users, and Open BA Business is $299 per seat. Compare setup fees and per-check verification costs rather than the monthly line, because that is where they diverge.
Which buyer's agent CRMs have built-in AML/CTF compliance?
BA-ICON, Clientflow and AgentHub 360 all include AML/CTF compliance; Open BA, Zoho and Monday do not. The depth differs: AgentHub 360 and BA-ICON both cover identity verification, and AgentHub 360 also includes business verification, source-of-funds checks and AUSTRAC-ready SMR and TTR preparation. On per-check cost, AgentHub 360 publishes IDV from $10, BA-ICON publishes $25 per client check, and Clientflow does not publish a per-check price.
Which buyer's agent CRM has a mobile app?
AgentHub 360 is the only dedicated buyer's-agent platform here with a native mobile app, on both iOS and Android, plus a separate buyer-facing app for clients. BA-ICON and Open BA are web-only, and Clientflow does not publish a mobile app. Zoho and Monday have mobile apps but are general-purpose CRMs rather than buyer's-agent tools.
Which buyer's agent CRM includes property research and due diligence?
Only AgentHub 360 includes property research and automated due diligence in the subscription, covering bushfire, flood, heritage, zoning and census data across all Australian states and territories, plus a 5,000+ suburb database. BA-ICON delivers property data through a Stash API integration plus bookmarked third-party tools, Open BA through a separate htAG subscription, and Clientflow states it works alongside whatever research tools you already use. In each of those cases the research capability is an additional cost on top of the CRM.
Which buyer's agent CRMs include a client portal for buyers?
BA-ICON, Open BA and AgentHub 360 all offer a buyer-facing portal; Clientflow does not publish one. AgentHub 360's BuyerHub portal is included free with no per-client charge, is branded to the agency, and has its own buyer mobile app for tracking the property journey in real time.
Which buyer's agent CRM integrates with Xero, DocuSign and REI Forms?
BA-ICON is the strongest here, with native REI Forms, DocuSign and Xero integrations. AgentHub 360 integrates with Xero for automated retainer and success-fee invoicing and includes e-signing in the workflow, but does not yet have an REI Forms integration. If REI Forms is essential to how you work today, that is a genuine reason to choose BA-ICON.
How much does it cost to switch buyer's agent CRM?
With AgentHub 360 it is $0: there is no setup fee, and data migration from Zoho, Monday, HubSpot or a spreadsheet is done for you free during the 14-day trial. BA-ICON charges a one-off setup fee for system setup and integration, and does not publish the amount. Open BA and Clientflow do not publish a setup fee.
Which buyer's agent CRM handles commercial property?
AgentHub 360 and BA-ICON are the two that do anything meaningful with commercial. BA-ICON imports listing data from RealCommercial alongside the residential portals. AgentHub 360 has a dedicated commercial mode: search commercial listings by suburb for sale, for lease or sold, with floor area, land area and zoning on each card, and run due diligence on any listing to get its zoning codes plus flood, bushfire, heritage and easement status. Open BA and Clientflow do not publish commercial support, and Zoho and Monday are general CRMs with no property data at all.
What due diligence can you run on a commercial property?
In AgentHub 360, expanding any commercial listing runs the same due-diligence engine used for residential, at that listing's location: planning zone codes and descriptions, flood risk level, bushfire category, heritage listing and easements. Where a layer has no data for that address it reads "n/a" rather than "clear", so an unmapped area is never reported as a clean result. For commercial buyers the zoning code is usually the one that decides the deal.
Which buyer's agent CRM has role-based access for a team?
AgentHub 360 is the only one of these platforms that publishes a permissions model. It has six roles (company admin, buyer agent, member, sales, marketing, and a training-only role for staff who need AML/CTF training but must never see client data), and each role is set to no access, view, or manage across thirteen areas of the CRM: buyers, leads, shortlisted properties, deals, inspections, internal notes, campaigns, SMS, email, client boards, billing, deal dollar values and reports. Access is also scoped per record, so an agent with manage rights sees the buyers they own or support rather than the whole company. Deal dollar values are a separate permission from deal access, so a junior agent can work a deal without seeing the commission. BA-ICON publishes custom workflows that rename pipeline stages; none of the dedicated platforms publish a permissions matrix.
What should a buyer's agency with a team look for?
Four things a solo agent does not need. First, seat economics: per-seat pricing scales linearly, so three agents on Open BA Business is $10,764 a year against $5,988 + GST for three seats on AgentHub 360, while Clientflow's flat unlimited-seat price is cheapest of all if you already own your research stack. Second, access control, so agents see their own clients and not each other's, and juniors do not see deal values. Third, agency-level reporting: the leads to buyers to settled funnel, conversion rates and per-agent performance rather than one person's pipeline. Fourth, workflow fit, because a five-person agency has a process worth keeping and software should adapt to it rather than the reverse.
Which is best for a solo agent, and which for a team?
For a solo agent, AgentHub 360 at $249 + GST/month is the cheapest option that includes research, due diligence, AML and a client portal, while Open BA Essentials at $129/month is cheaper still if you can work within 10 active briefs and handle AML separately. For a team, Clientflow is the only platform with unlimited users on a flat $345/month inc GST, AgentHub 360 covers 3 seats at $499 + GST/month, and BA-ICON prices multi-user plans on enquiry.
How to Choose
Choose BA-ICON if: You need REI Forms, DocuSign, and Xero integrations today, you already pay for Stash and want it wired into the deal record, and you're comfortable with a sales-led plan at $250 + GST/month plus a $495 AML setup fee and an unpublished initial setup fee.
Choose Open BA if: Inspection reports are your top priority. You want the lowest entry price.
Choose Clientflow if: You have a larger team and want unlimited seats on a flat monthly price, and you already pay for your property research and due-diligence tools separately.
Choose Zoho or Monday if: You already run one across a broader business and are willing to configure it yourself and add separate property research and compliance tools. Neither is built for buyer's agents.
Choose AgentHub 360 as a solo agent if: You want the lowest total cost for a platform that already includes property research, automated due diligence, AML/CTF compliance and a client portal, at $249 + GST/month with no setup fee. Every option below $249 leaves at least one of those to a separate subscription.
Choose AgentHub 360 as an agency if: You run a small-to-medium agency and need to manage a team efficiently. You want due diligence automated from real location-intelligence data across all Australian states, compiled into client-ready reports. Off-market email processing is a big time sink. You want built-in AML/KYC compliance for Tranche 2. You want a native mobile app, company-level analytics, marketing automation, Xero invoicing, and a free branded buyer portal in the same platform.
The lowest-risk option is to try the platforms that offer free trials. Open BA gives you 7 days. AgentHub 360 gives you 14 days. That's three weeks of hands-on evaluation at no cost.
Sources and disclosures
Competitor pricing, features and integrations below are as published on each provider's own site and were last reviewed in August 2026. They can change, and general CRMs are priced per user across several tiers, so verify current details with each provider before deciding. Full disclosure: we built AgentHub 360.
- BA-ICON pricing ($250 + GST/month solo, multi-user enquire for 2-8 and 9-16 users, one-time system setup fee) and positioning: icon.com.au
- BA-ICON AML pricing, quoted on their own comparison page as "$495 setup + $25 per ID check": icon.com.au/compare
- BA-ICON AML pricing, quoted on their own page as "$25 Per check AML screening + ID verification", and what the one-off setup fee includes (compliance program configuration, guided onboarding and team training, Compliance Officer role and AML Dashboard activation, risk scoring setup, ID and AML verification system connection): icon.com.au/see-how-it-works
- Stash and BA-ICON data partnership: stashproperty.com.au
- Stash for Buyers Agents pricing ($499 + GST/month list, $250 + GST/month with the published StashBA50 coupon, 14-day trial): stashproperty.com.au/buyersagents
- Clientflow pricing ($345/month inc GST, unlimited users, no setup fee) and AML/CTF workflow scope: clientflow.com.au/buyers-agent-crm
- Open BA pricing (Essentials and Business tiers): openba.com.au/pricing
- Open BA htAG data integration: openba.com.au
- Zoho CRM pricing (per-user tiers): zoho.com/crm/pricing
- Monday pricing (per-user tiers): monday.com/pricing
- easyAML pricing: easyaml.com/pricing
- PEXA Clear pricing: pexaclear.com.au/pricing
- AUSTRAC SMR and TTR reporting (how reports are lodged via AUSTRAC Online): austrac.gov.au