If you're a buyer's agent in Australia looking for software to run your business, you've probably come across three names: BA-ICON, Open BA, and AgentHub 360. Each takes a different approach to solving the same problem - helping buyer's agents spend less time on admin and more time closing deals.
This is an honest comparison based on publicly available information and product capabilities as of June 2026. We built AgentHub 360, so we're transparent about our bias - but we've done our best to represent each platform fairly. Competitor pricing and features are as published on each provider's own site; see Sources below and verify current details with each provider.
The Quick Summary
| BA-ICON | Open BA | AgentHub 360 | |
|---|---|---|---|
| Starting price | $350+GST/mo | $129/mo (Solo), $299/mo (Business) | $200/mo (Solo), $499/mo (3 seats) + $8/IDV |
| Free trial | No (demo required) | 7 days | 14 days |
| Mobile app | No | No | Yes (iOS + Android) |
| AI features | No | Yes | Yes |
| Off-market email parsing | No | No | Yes |
| Due diligence automation | No | Partial | Yes (deep) |
| Chrome extension (with due diligence) | No | Sourcing only | Yes (extended) |
| AML / KYC built in | No | No | Yes ($8 per IDV check) |
| Self-serve signup | No | Yes | Yes |
BA-ICON: The Established Player
Pricing: $350+GST/month (solo), plus a one-time setup fee; contact for multi-user.
What BA-ICON does well
- Integrations are the standout. REI Forms, DocuSign, and Xero integration for contracts, e-signatures, and invoicing.
- Pre-populated selling agent lists by suburb save time building your network database.
- Client portal with two-way communication for property ratings and feedback.
- Custom workflows let you rename pipeline stages to match your process.
Where BA-ICON falls short
- No free trial. You can't try it without booking a demo and going through a sales process.
- No AI features. No automated property matching, no AI-powered due diligence, no email parsing.
- No mobile app. Web-only.
- Property analytics needs a separate tool. Relies on a separate Stash integration (the Stash x BA-ICON partnership) for property data and analytics, rather than built-in data pipelines.
Best for: Established agencies that rely on REI Forms, DocuSign, and Xero integrations.
Open BA: The AI Challenger
Pricing: $129/month (Essentials, up to 10 active buyer briefs) or $299/month (Business, per seat, unlimited briefs); 7-day free trial.
What Open BA does well
- AI inspection reports. Take notes at an inspection and get a professional property review in under 2 minutes.
- Strong social proof. 10+ named testimonials with specific outcomes.
- Low entry price with a 7-day free trial.
- Chrome extension for property sourcing directly from the browser.
Where Open BA falls short
- No mobile app. Web-only, like BA-ICON.
- No email-to-listing parsing. If off-market email processing is your biggest time sink, this gap matters.
- Shallower due diligence. Doesn't provide depth of automated checks (bushfire, flood, heritage, zoning, schools, traffic, noise).
- Property analytics needs a separate tool. Leans on a separate htAG integration for property data and analytics, rather than built-in data pipelines.
Best for: Solo agents who want AI inspection reports and outreach automation at an affordable price.
AgentHub 360: The All-in-One Operating System
Best for: Small-to-medium buyer's agencies that need to run a team efficiently. AgentHub 360 is an all-in-one operating system that automates due diligence using real data from inbuilt location intelligence (bushfire, flood, heritage, zoning and census insights across all Australian states and territories), prepares client-ready reporting, and runs pipeline management, off-market workflows, property matching and automated client journeys. Buyers log in to a branded client portal to track their property journey in real time.
Pricing: $200/mo (Solo) or $499/mo (Buyer Agency, 3 seats), plus $8 per KYC IDV check. No setup fee. Data Intelligence, Listings, BuyerHub and the Marketing Hub are all included at no extra charge.
Full disclosure: we built AgentHub 360.
What AgentHub 360 does well
- Off-market email parsing. Forward an email, get a structured listing with due diligence in under 60 seconds - a standout among buyer's-agent tools.
- Due diligence depth, automated from real data. Inbuilt location intelligence runs automatic checks for bushfire, flood, heritage, zoning, schools, traffic, noise, and public housing proximity, with data insights across all Australian states and territories, and compiles them into client-ready reports.
- Inbuilt data pipelines, focused on the property. Where CoreLogic, Stash and htAG lead on suburb-level signals, AgentHub 360's analytics go deeper at the individual property level, interpreted directly for the buy or no-buy decision, with no separate analytics subscription.
- Native mobile app for iOS and Android - manage deals, properties, and briefs from the field.
- AI match scoring - properties scored out of 100 against each buyer brief.
- 25-step deal checklist from offer acceptance through to settlement.
- Company-level analytics - total deal value, per-agent performance, pipeline health.
- 5,000+ suburb research database with Hub AI research assistant.
- Marketing automation built in - email & SMS campaigns, lead forms, sales pipeline, and journey automation in one workspace.
- Xero invoicing integration - automated retainer and success-fee invoices pushed to Xero per-company.
- BuyerHub buyer portal, included free. Branded buyer-facing portal with its own buyer mobile app, where buyers log in and track their property journey in real time: shortlist, briefs, and reports. No per-client charge.
- Quick Links property showcase. Share a shortlisted property with a client in one tap, complete with cashflow projections and comparable sales, no client login required.
- Chrome extension with extended due diligence. Shortlist and run extended due-diligence checks on REA and Domain listings straight from the browser, included in your subscription at no extra cost.
- Built-in AML/CTF compliance, end to end. KYC identity verification ($8 per IDV check), business verification, source-of-funds checks, and AUSTRAC-ready Suspicious Matter Report (SMR) and Threshold Transaction Report (TTR) preparation: the platform flags matters and generates the reports for you to lodge through AUSTRAC Online (SMR within 3 business days, TTR within 10), the way standalone AML tools such as easyAML and PEXA Clear work. Plus annual compliance workflows and 7-year record-keeping. Tranche 2 / AUSTRAC ready, with no separate AML subscription.
- Everything included, automated with AI. Data Intelligence, Listings, BuyerHub and the Marketing Hub are all included at no extra charge. Use it all and automate it with AI on verified data.
- No setup fee, free data migration. Unlike platforms that charge a one-time setup fee, AgentHub 360 has zero setup cost. Switching from Zoho, Monday, HubSpot or a spreadsheet? We migrate your data for you, free, during your 14-day trial.
Where AgentHub 360 falls short
- No REI Forms integration yet. On the roadmap.
- Limited social proof. We're newer and building our testimonial base.
Best for: Agents who process lots of off-market emails, need deep due diligence automation, want a mobile app, run an agency needing company-level analytics, or want marketing automation and Xero invoicing without buying separate tools.
Feature-by-Feature Comparison
| Feature | BA-ICON | Open BA | AgentHub 360 |
|---|---|---|---|
| Off-market email to listing | No | No | Yes |
| Automated due diligence | No | Partial | Yes (deep) |
| AI property matching | Algorithm | AI-powered | AI-scored (out of 100) |
| AI inspection reports | No | Yes | No |
| Mobile app (agent) | No | No | Yes (iOS + Android) |
| Buyer portal | Yes | Yes | Yes (BuyerHub, free + buyer mobile app) |
| Chrome extension | No | Yes (sourcing) | Yes (extended due diligence) |
| AML / KYC compliance built in | No | No | Yes ($8 per IDV check) |
| AUSTRAC-ready AML reports (SMR / TTR) | No | No | Yes |
| Business & source-of-funds verification | No | No | Yes |
| Quick Links showcase (cashflow + comparables) | No | No | Yes |
| Email & SMS campaigns | No | Limited | Yes |
| Sales pipeline + journey automation | Workflow only | Limited | Yes |
| Lead forms (drag-and-drop builder) | No | No | Yes |
| Xero invoicing integration | Yes | No | Yes |
| Deal management | Yes | Unknown | Yes (25-step checklist) |
| Suburb research database | No | No | Yes (5,000+) |
| Property analytics / data pipelines | Via Stash integration | Via htAG integration | Inbuilt, property-level |
| REI Forms / DocuSign | Yes | No | No (planned) |
| Setup fee | Yes (one-time) | No | No |
| Free data migration (Zoho / Monday / HubSpot) | No | No | Yes (during trial) |
| Self-serve trial | No | Yes (7 days) | Yes (14 days) |
How to Choose
Choose BA-ICON if: You need REI Forms, DocuSign, and Xero integrations today. Budget isn't the primary concern.
Choose Open BA if: AI inspection reports are your top priority. You want the lowest entry price.
Choose AgentHub 360 if: You run a small-to-medium agency and need to manage a team efficiently. You want due diligence automated from real location-intelligence data across all Australian states, compiled into client-ready reports. Off-market email processing is a big time sink. You want built-in AML/KYC compliance for Tranche 2. You want a native mobile app, company-level analytics, marketing automation, Xero invoicing, and a free branded buyer portal in the same platform.
The lowest-risk option is to try the platforms that offer free trials. Open BA gives you 7 days. AgentHub 360 gives you 14 days. That's three weeks of hands-on evaluation at no cost.
Sources and disclosures
Competitor pricing, features and integrations below are as published on each provider's own site and were last reviewed in June 2026. They can change, so verify current details with each provider before deciding. Full disclosure: we built AgentHub 360.
- BA-ICON pricing and positioning: icon.com.au
- Stash and BA-ICON data partnership: stashproperty.com.au
- Open BA pricing (Essentials and Business tiers): openba.com.au/pricing
- Open BA htAG data integration: openba.com.au
- easyAML pricing: easyaml.com/pricing
- PEXA Clear pricing: pexaclear.com.au/pricing
- AUSTRAC SMR and TTR reporting (how reports are lodged via AUSTRAC Online): austrac.gov.au